Businesses in Doylestown, PA have the potential to attract a large customer base with the proper website foundation.
Customers in Doylestown today are very experienced at searching for products and services on the web or on their mobile phones. Especially phones! Your online success is dependent on a solid on-line foundation. Your prospects already assume any legitimate business has a website that can be visited. A WordPress-based website offers the best foundation for a successful business. WordPress in particular is well-suited to work with search engines that improve your online presence.
Our websites combine three core aspects:
Website Performance
Website development does not end with the creation and launch of a website. Additional steps are taken to test the website for performance factors like load times, user experience, readability and testing through platforms like Google Search Console to identify and correct any issues.
Recently, Google has adopted a mobile-first search index. That means that Google favors websites that are considered mobile-friendly. Additionally, a website’s page load time has been a priority for website performance, not simply because of the increased demand from mobile visitors but because of potential lead and customer losses. Page speed also influences your search ranking. Your Doylestown-based website needs to be fast enough for your visitors so they don’t leave waiting for your page to load.
Local Google Business Platform
A key improvement for any Doylestown area website is the addition of a Google Business Account. Your Business Profile is a free tool that allows you to manage the way your Doylestown area business appears on Google Search and Maps. The accounts are also linked to your existing website to provide directional information and hours of operation. The platform also lets you collect reviews which in turn improve your ranking and trust score. Localization improves your websites for “local searches”. Almost 50% of searches on Google are looking for local services according to Hubspot. 88% of consumers who do a local search on their smartphone visit or call a store within a day.
Search Engine Optimization
Beautiful websites are great but the content on your site is how Google connects youto customers looking for your products and services. We take the extra step in connecting our sites with Google using a sitemap uploaded to Google and request indexing of our sites.
Google uses many different data points in it’s search engine to “rank” websites and makes a determination with that data as to which websites get the top billing in organic search engine results. Obviously, everyone wants their website to be on page one. It takes a concerted effort to provide the right amount of content that will assist with that goal.
Current (end of 2021) SEO stats to consider:
- 68% of online experiences begin with a search engine. (BrightEdge)
- 0.78% of Google searchers click on results from the 2nd page. (Backlinko)
- 53.3% of all website traffic comes from organic search. (BrightEdge)
- 92.96% of global traffic comes from Google search, Google Images, and Google Maps. (Sparktoro)
- SEO drives 1000%+ more traffic than organic social media. (BrightEdge)
- 69.7% of search queries contain four words or more. (Ahrefs)
We identify and prioritize the different optimizations with the greatest potential to deliver converting traffic.
To summarize: If you are starting a business in the Doylestown area, a WordPress-based website provides the best opportunity to put your business in front of a lot of customers.
How can we help your Doylestown business?
